Our Company

When you are feeding with Josera it means you are getting “pet food with passion”. The words are enough to express the passion Josera holds for their recipes to be perfect and produce high-quality food for dogs, cats, and horses. We provide certainty to all of our customers and as German specialists in first class pet food, we can look back at 80 years of experience and expertise. With our brand, your pet’s health is in great hands, with excellent digestibility and compatibility, it has the highest priority in our super premium nutrition for dogs and cats.

Our pet food provides your four legged friends with utmost nutrition and protein to stay healthy and have the best time in their life. Whether your pet is a puppy or a senior, active or just lazy, overweight or on the thinner side of the weight table, Josera ensures that with our super premium pet food, your pet is offered with the right choice and are also available in grain-free or gluten-free versions.

While producing pet food for your animals, we keep our minds towards people, environment, and other animals to make sure they are not hurt in the process. Animal welfare and the harmony between the pet owners and their pets is our ultimate motive.

Good reasons for choosing Josera:

Family-run company ✔ Made in Germany ✔ Optimum price-quality ratio ✔ Food for dogs, cats and horses all from a single source ✔ In-house accredited quality assurance laboratory ✔ Use of high-quality, preferably natural ingredients without genetic engineering ✔ Sustainable, environmentally conscious practices responsibility for people, the environment and nature ✔ Long-standing, trusting relationships with our partners ✔ 100% climate neutral ✔ More than 80 years of experience

Our motive today is to work on the recipes providing nutrition tomorrow. We rely extensively on our experience and expertise to produce the best pet food. Behind the success of our products and the brand are people who have passion and along with that passion, have a vision to make it true. The people who are committed to the common mission. We work together as a team and the true team spirit that we hold is an important part of our family business. A responsibility towards the environment and social commitment.

This is what Frank Erbacher (family entrepreneur of Erbacher the food family) has to say:

“We make sustainable nutrition - but what does that mean? It is affordable and wholesome. What we need is simple and healthy food that nourishes us and that we can enjoy – it is created and made in a way that respects the climate and nature.

We at Erbacher the food family are visionaries and pioneers of sustainable nutrition. We are working to ensure that our products are increasingly climate-neutral and that animals do not compete with humans for food. At the same time, nutrition that can be sustained in the future is also a sustainable business model for anyone who works in the field.

We are a family business and enjoy working with other family businesses in the value chain. We also go beyond the boundaries of our own value chain by taking our climate responsibility further. We consider aspects that lie outside the climate impact of our own products in order to achieve ecological, social and economic sustainability, especially in disadvantaged rural regions.”

As a member of the Erbacher food family, Josera belongs to one of the most traditional family-run companies. For us, tradition does not reflect clinging to the past but rather that we are always on the lookout for new ways. This is what our tradition is : We are the pioneers and trailblazers for sustainable pet food and have been for many decades.

We pursue a great vision by doing so and this means producing pet food that is appropriate to a species. Working together with many people from all over the world sharing a common goal of sustainability.

We also keep a close eye on our carbon footprint. We avoid and reduce COS emission wherever possible and when we reach our limits, we compensate for the emissions with CO2 certificates.

This is what Stephan Hoose (CEO Josera petfood) has to say:

We believe there are many layers to sustainability. It goes from dealing with employees, such as sustainable further development of individual areas of responsibility, to the development of new packaging or the reduction of resources.

Sustainability is firmly anchored in our DNA: this runs through all our brands in the pet food sector, with our personal commitment to many foundation projects - not forgetting the Ntakata Mountains forest conservation project in Tanzania. As sustainability is an integral part of our philosophy, we have naturally continued to work on and adhere to it even during the COVID-19 crisis. In line with the food industry as a whole, this state of emergency has not led to a drop in sales for us. The sufficient supply of raw materials has become more challenging, but has been ensured at all times through adequate risk and process management.

Personally, I would be very pleased if other companies also took their responsibility as we do in the food family. This is the only way we can make a lasting difference without political and private pressure - even in challenging times like a global pandemic.”

Social responsibility

At Josera, we not only hold responsibility but we make sure to stop the harmful activities making sure there is damage caused to the environment and animals or even human beings during the production of pet food. We particularly want to engage on behalf of those who are not in the fortunate position of being as materially blessed as we are.

Our ERBACHER FOUNDATION – Giving rural life a future

Our foundation supports the development of projects in rural regions of Tanzania, Uganda and India. Particularly, our projects on livestock farming, crop cultivation, water supply, environmental and climate protection and also the empowerment of women who are disadvantaged holds utmost importance to us. This way, we want to contribute to giving rural life a real perspective.

When it comes to the financial support, all of the donations that we receive go to the projects. We bring great importance to personal and professional exchange between project partners on site and experts from the entire food family.

To this extent, we work together with denomination and independence. The promotion of smaller projects which were brought to life by the personal commitment of our project leaders hold a special place in our hearts.

Our initiative: Family Cooperation for Food (FCF)

The FCF scheme has two specific key goals in the priority region of East Africa:

✓ To improve nutrition and quality of life in developing countries

✓ To support agricultural family businesses in developing sustainable and successful business models

✓ Improvements will be made through collaborative partnerships, the sustainable use of local resources, the application of knowledge, experience and networking plus the expertise of our family business.

Our regional activities

Our mission is to manufacture high-quality pet food based on locally available resources in regional production facilities. In this context, we build long-term commercial relationships with numerous suppliers and service providers from the local area around our factory in Bavaria, Germany. In addition, many of our employees come from the local area. By developing the company location, Josera is protecting long-term jobs in the valley of Bavaria, Germany.

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